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Dotdive into split testing

What is split testing and how can you get the most out of your tests?

Kicking off our first Dotdive series is our very own Gavin Laugenie. Watch as he lays out the A/B/C’s of Split Testing.

In this session you’ll learn:

what, exactly, split-testing is and the various formats it can come in
the effect split-testing will have on your business
how to get started, and what to look out for when you’re up and running
the key questions to ask about the tests you’re running
what’s in the future for split-testing.

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