dotlive: Building brand affinity for B2C

How to create genuine and long-standing connections between your customers and your B2C brand

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In this dotlive webinar we’ll be guiding through helpful tips on how to create genuine and long-standing connections between your customers and your B2C brand.

From data to copywriting, we’ll look at some amazing examples on how to use customer insights to customize your messaging creating the FOMO effect for your audience!

We’ll also discuss the relevant tools you need to build a strong relationship with your customers to ensure they stay with you for a long time. Ultimately these tactics will drive engagement and boost conversions.

We will explore:

  • How to create content that drives brand loyalty
  • Managing your customer data to target your audience
  • Personalize with insight
  • Drive the right message that inspires action
  • Extend your reach across customer touchpoints

This webinar will help you connect with your customers, creating a long-term connection with your brand.

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See dotdigital Engagement Cloud in action

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