5 types of data you should be capturing

Spruce up your data strategy and boost your business growth


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We all know that data is the key to an effective marketing strategy. Customer insight can, after all, give you a competitive advantage. But what data should you be capturing and how?

Well stop worrying, as we've created this jam-packed webinar for you. Watch, as our senior trainer, David Pyle, shows you exactly what you should be tracking, understanding how to transform this data into valuable insight and learn how easy it is to generate high revenue campaigns. Sounds good, right? We thought so too.

The webinar will go through:

  • How to get the right sign-up information
  • Those all important preferences
  • How powerful email behavior can be
  • Website activity to boost your customer engagement
  • Order history to send impactful messages to your database

Ready to get started?

See dotdigital Engagement Cloud in action

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