Tips for using product recommendations to tailor the perfect proposition
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According to Forrester, 72% of businesses say improving the customer experience is now their top priority.
The modern day consumer is far more in-tune with what you can offer them and just how valuable they are to you. Brands now need to engage customers in a deeper and more meaningful way and product recommendations are the perfect way to achieve this.
Listen to our very own Gavin Laugenie, Head of Strategy & Insight, as he takes you through practical applications that will help you recognize opportunities, remember the individual and deliver a more personalized offer, generating the ROI your campaigns deserve.