dotdigital presents:
How to prove the value
of personalization

dotdigital series: How to prove the value of personalization

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We know our customers are unique; they think differently, they browse differently, and they shop differently. But it's not easy to provide them with a unique customer experience, especially if you don’t have the right data!

Watch our Senior Trainer, David Pyle, as he reveals the simple, practical tactics that keep your customers coming back for more. 

During this webinar, he'll show you:

  • Effective ways to use personalization that can make a big difference
  • How to use dynamic content to create 1-2-1 conversations at scale
  • The ways preference centers and web behavior tracking can help you deliver perfectly tailored content
  • Why personalizing landing pages and online experiences take customer experiences to new heights
  • How to target customers throughout the life-cycle journey