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Omnichannel engagement strategies for a successful holiday shopping season
Consumers today expect a seamless, unified experience, no matter where they engage with a brand—whether in-store or on their desktop or mobile devices. An omnichannel customer engagement strategy is no longer a nice-to-have, it’s a fundamental requirement to compete during the busy holiday season.
Join Aparna Gray, Head of Marketing, APAC, as she takes you through her top tips and real-life scenarios, on how to build intelligent omnichannel engagement strategies in preparation for the upcoming holiday shopping season:
- Think mobile-first and always start with your data
- Avoid batch-and-blast communications. Segment and personalize to stand out from the crowd.
- Up your email game. Set up welcome and abandon cart programs for quick wins.
- Create experiences that transcend location, device, and channel.
- And more...