Webinar

Google Analytics & dotdigital Engagement Cloud

Google Analytics & dotdigital Engagement Cloud

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This webinar will show you just how easy it is to integrate dotdigital Engagement Cloud with Google Analytics, allowing you to review the impact your email activity is having on website traffic and engagement.

Join our trainer, David Pyle as he takes you through the full process; from setting up the Google UTM tags, linking your GA account with dotdigital Engagement Cloud and utilizing the pre-created dashboards in GA.

During the webinar, We'll be showing you how to:

  • Add GA tracking code to your campaigns and how to customize this
  • Analyze your reporting metrics to define success
  • Include the Engagement Cloud dashboards to your GA account
  • Determine conversion paths

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