dotdigital presents: Getting to know Google Analytics
Access the webinar
We want you to get the best out of the platform to make your life easier and to improve your marketing.
We're getting to the crux of an often daunting problem...Google Analytics!
Join our trainer, David Pyle, as he shows you just how easy it is to integrate dotdigital with Google Analytics, allowing you to review the impact your email activity is having on website traffic and engagement.
During the webinar, he'll be showing you how to:
- Add Google Analytics tracking code to your campaigns and how to customize this
- Analyze your reporting metrics to define success
- Include the Engagement Cloud dashboards to your GA account
- Determine conversion paths