A conversation on
relevancy with dotdigital
and Fresh Relevance

A conversation on relevancy with dotdigital and Fresh Relevance

Access the webinar


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We found 28% of customers would remain loyal to a brand if they sent relevant marketing content.

Delivering relevant content drives engagement, boosts ROI, and activates customer loyalty. So, we were surprised to find that just 5% of brands were delivering contextually relevant content.  

Listen to our bitesized webinar with Head of Strategy & Insight, Gavin Laugenie from dotdigital and VP of Sales, Justin Tyrrell, from Fresh Relevance, who provided expert commentary in our Global Hitting the Mark ecommerce report 2020, on just how important relevancy is in your marketing strategy.

Listen to this webinar and learn:

  • What's the difference between personalization & relevancy
  • Best practice tactics and when's best to use relevancy
  • Why relevancy is important and if it actually works
  • How relevancy and recency go hand in hand