How The Party People prepares for the holiday shopping season
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An omnichannel customer engagement strategy is no longer a nice-to-have, it’s a fundamental requirement to compete during the busy holiday season, especially during these unprecedented times.
Listen to Rohan Lock, dotdigital's Regional Director of APAC, as he takes you through his top insights on how to build intelligent omnichannel engagement strategies in preparation for the upcoming holiday shopping season.
Joining the discussion is Dean Salakas, Chief Party Dude at The Party People, who shared his outlook on the upcoming shopping season and beyond.