Adopting B2C strategies as a B2B company
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B2B purchase decision is a complex process, especially when it involves six to 10 decision-makers. But what isn’t different, in terms of B2B marketing, is how people want to be treated by the brands they’re buying from. After all, B2B buyers are just individuals, whose expectations have been heavily influenced by B2C standards.
Listen to dotdigital's Partnerships Manager ANZ, Ian Tilson, as he delves into some strategies you can employ to bring B2C strategies to your B2B buyers.
This webinar was recorded as part of the BigCommerce Ecommerce 360 summit held in September 2020.