The Forrester Wave™: Email Marketing Service providers, Q2 2020

The Forrester Wave Email Marketing Service Providers

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“dotdigital presented itself for the first time in this study as earnest, honest, and winning clients at a rate unmatched by all of its larger competitors… Marketers who sell direct in their emails should consider this marketing cloud alternative.”


Forrester email marketing wave: dotdigital is a strong performer

Forrester has researched, analysed, and scored the 13 email service providers that matter most. The findings reveal that dotdigital is among the strong performers. Vendors were scored based on their current offering, strategy, and market presence.

dotdigital receives the highest scores possible in the vision and vertical capabilities criteria

“dotdigital offers an expected visual interface for query creation, message design, and multichannel orchestration. Like other vendors, it can integrate some data formats on a batch-and-blast basis or in real time via API or customer integrations. And it has a capable AI for predicting customer tendencies or recommending products. Integrations with commerce platforms like Magento and Shopify, plus its native commerce intelligence functionality, help retailers drive profitable repeat purchases.”

“I’m delighted that dotdigital has been named as a strong performer in The Forrester Wave for Email Marketing Service providers. Our clear vision, dedicated roadmap, and world-class integrations continue to empower marketers to sell more through data-driven email marketing. In my opinion, this report highlights that dotdigital’s native omnichannel orchestration, AI capabilities, and commerce intelligence tool help all our customers grow their brand and business.”

Milan Patel, CEO at dotdigital

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