Hitting the Mark APAC Edition 2019
This year we’ve analyzed 30 brands for the exclusive APAC edition of Hitting the Mark. We researched retailers from Australia, New Zealand, and Singapore to get a better flavor of trends across the region.
We based our objective scoring on email and customer experience criteria. 2019 also marks the first year that we measured brands on their omnichannel engagement. We evaluated Cotton On, HipVan, Ezibuy, and many more.
Here’s a snippet of the criteria we measured:
- Online shopping experience
- Welcome and abandoned cart emails
- Newsletter relevancy
- Post-purchase journey
- Segmentation and preferences
- Behavioral triggers
- SMS and live chat
- Facebook Messenger and push
We’ll reveal the successes and slip-ups of the brands we studied. Download your copy today to discover who came top of the list!
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