Hitting the Mark 2020
dotdigital's ecommerce benchmark report
We examined the customer engagement tactics of 100 brands worldwide
- 90% sent a welcome email - but not enough are using preference centres to gather the right data
- 57% triggered cart recovery - plus, a third send the reminder within 60 minutes and more than once
- 80% don't reward loyalty - 4/5 brands are not building loyalty after a customer makes a purchase
From email marketing to omnichannel automation
To mark dotdigital's 20th anniversary and 10th edition of Hitting the Mark, we've produced an ecommerce report that offers more insight than ever before. We dug deep to discover that some brands are taking impressive steps to improve the customer experience. But, we also found that others were falling at the last hurdle, unable to fully deliver on a customer-centric strategy.
But don't just take our word for it. In this year's report, you'll uncover the data, channels, and tactics you need to make your customer experience dreams a reality. Download the report today.
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