Factsheet

Commerce intelligence

Commerce intelligence

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Give all your campaigns a custom-fit feel with commerce personas.

Meet the personas

Apply commerce personas to existing or new segments in Engagement Cloud and retarget them based on loyalty. Behind the scenes, RFM modelling does the hard work for you. By identifying three telling dimensions in your order data, we provide the key to smarter ecommerce marketing.

  • Learn about RFM modelling
  • Tune into shopper behavior with customer and retail dashboards
  • Identify where customers are in the lifecycle with you
  • Metrics for movers and stats for shakers are available at a glance so you know what activities are making a difference.

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