Test for success: The A/B/Cs of split testing


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Split-testing (or A/B testing, we’ll wait and see which name resonates better with you) isn’t exactly new, nor is it very complex. But do you really know the best ways to split-test? Or understand the effect split-testing could have for your business?

The truth is, simplicity is often the key to success, but only when you get it right. Find out why so many of the fortune 500s rely on the simplicity of split-testing in their every day operations, and how to replicate their experiments, and successes.

In this Ebook you’ll learn:

  • what, exactly, split-testing is and the various formats it can come in
  • the effect split-testing will have on your business
  • how to get started, and what to look out for when you’re up and running
  • the key questions to ask about the tests you’re running
  • what’s in the future for split-testing.


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