3 segmentation tactics for ecommerce success

Master the power of RFM

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy. By submitting your information, dotdigital may contact you further if we have a legitimate interest to do so. You will be able to unsubscribe from all email communications at any time.

3 Plus, 6 actions per tactic to get you started

RFM (recency, frequency, monetary value) is a powerful segmentation tool that helps you better understand customers, drive longstanding loyalty, and grow customer lifetime value.  

The model is tried and tested in Engagement Cloud’s Commerce Intelligence tool, and makes it easier for you to target your customers. Grouping different customers into meaningful personas means you can send them tailored messages that communicate relevance. 

Our killer playbook will help you segment effectively and achieve ecommerce success. With the right tools in tow, we’ll show you how to filter your customers into tight-knit segments for more targeted campaigns.

We’ve compiled three key tactics, each with six actionable tips, on how to segment effectively using RFM.

Download the playbook and you’ll learn how to:

  • target better across email and social with a more tailored message
  • grow loyalty and customer lifetime value using persona-based incentives
  • drive ROI across your campaigns through smarter engagement

Ready to get started?

See dotdigital Engagement Cloud in action

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.