dotdive: The A/B/Cs of Split Testing
Watch the recording
Kicking off our first dotdive series is our very own Gavin Laugenie. Watch as he lays out the A/B/C’s of Split Testing.
In this session you’ll learn:
- what, exactly, split-testing is and the various formats it can come in
- the effect split-testing will have on your business
- how to get started, and what to look out for when you’re up and running
- the key questions to ask about the tests you’re running
- what’s in the future for split-testing.