dotdive: The A/B/Cs of Split Testing

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Kicking off our first dotdive series is our very own Gavin Laugenie. Watch as he lays out the A/B/C’s of Split Testing.

In this session you’ll learn:

  • what, exactly, split-testing is and the various formats it can come in
  • the effect split-testing will have on your business
  • how to get started, and what to look out for when you’re up and running
  • the key questions to ask about the tests you’re running
  • what’s in the future for split-testing.

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