dotdive: Designing the perfect email campaign

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Designing emails that hook the reader and drive clicks and conversions is vital to marketing success. But, that’s only one part of the perfect email marketing campaign puzzle.

In this dotdive, Jenny Newton, one of dotdigital email gurus reveals the simple steps needed to create campaigns that drive results every time. This includes:

  • Understanding basic email tactics and how to get them right
  • What is good email design and how to create good email templates
  • How data should be used throughout the email campaign creation
  • Discovering the formula behind engaging content

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