Cheatsheet

Testing and tracking

Testing and tracking

Get the cheatsheet

*
*
*
*
*

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

By submitting your information, dotdigital may contact you further if we have a legitimate interest to do so. You will be able to unsubscribe from all email communications at any time.

Sometimes it can be hard figuring out why one email has performed significantly better than another. What was so special about it?

Was it the topic? The layout? Did you have more pictures? Fewer pictures?

The only way to find out is to test and track your emails, to uncover the secrets behind engaging your customers. Our latest cheatsheet includes a breakdown of the testing you can, and should, be doing, as well as the key metrics you should be looking at to measure exactly how successful you are.

Download the Testing and tracking cheatsheet to learn:

  • Start testing your emails, trying new things you never knew were possible
  • Discover new ways you can track your campaigns, to measure the things that really matter
  • Get a better understanding of what your keeps your customers engaged with and build campaigns based on this insight
  • Keep coming back to this checklist to keep your emails fresh and relevant

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.