Getting started with
email personalization

Everything you need to know to get started

Getting started with... Email personalization
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We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

We don’t need to stress how important personalization is to your email marketing, you already know. But that doesn’t mean you’re not apprehensive about implementing this vital marketing tactic. Data is a well-known problem area for marketers, but that doesn’t mean it should stop you from using this revenue-generating tactic.

That’s why we’ve created this helpful cheatsheet designed to help you get started with email personalization.

In this cheatsheet we cover everything you need to know before personalizing your email marketing.
You’ll learn:

  • What email personalization really means
  • Why it's an essential tactic for email marketing
  • What email elements can be personalized
  • What data you need and how to collect it

Ready to get started?

See dotdigital Engagement Cloud in action