First impressions count

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The subject line of your email can make or break your campaign, or even the relationship you have with the recipient.

It's great to have beautifully designed emails, and even better to get them into the inbox instead of the spam folder. But it all counts for nothing if you can't entice the recipient to click and open them.

So that's why we've written 'First impressions count' - the best practice cheatsheet for all of your subject line needs. Get the cheatsheet today, and you'll be able to:

  • Understand the role subject lines play in achieving ROI
  • Learn 5 techniques to get your brand across
  • See examples of successful subject lines from top brands 
  • Understand the anatomy of a killer email subject line
  • Write your own email subject lines that recipients will open