Cheatsheet

Drive relevancy with the unexpected

Drive relevancy with the unexpected hero image

Get the cheatsheet

*
*
*
*
*

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy and we’ll never send them to other companies for marketing purposes. dotdigital may contact you further if we have a legitimate interest to do so, but you can unsubscribe from our email communications at any time.

The ever-growing popularity of omnichannel consumption is a huge opportunity for brands to forge meaningful relationships with customers.

Yet, with easy accessibility comes an online marketplace that’s heavily saturated, meaning consumers are faced with unprecedented choice.

Today’s empowered consumer will only invest time in messages that communicate relevance and drive value, and it’s up to brands to woo customers in order to win their business.

This guide will help you get the balance between relevance and randomness spot on, with 5 tactics to engage subscribers.