10 segmentation hacks to boost your email marketing

Customers don’t just long for that personal touch with a brand – they expect it. Whether it’s email marketing campaigns or SMS messages, push notifications or on-site product recommendations, offering that tailored experience puts you ahead of the competition.

We’ve come up with 10 segmentation hacks so you can tailor your customers’ experiences in a more personalized way. From how to treat first-time customers to tips on preferences, plus a whole host of data-driven tactics; learn how you can adapt your email marketing to fit your audiences better.  

• Understand the steps you need to take to create powerful segments
• Discover the six types of segmentation criteria you can use
• Adopt 10 easy segmentation hacks that will rock your engagement rates