Best practice guide

B2B email marketing automation

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62% of B2B marketing leaders report that improving marketing returns on investment is a critical priority for 2018. In this guide, you’ll find ideas for automation programs you may not have considered, along with examples of highly effective campaigns from B2B brands that are using email marketing automation to improve ROI.

In this guide:

  • Get convincing insight into marketing automation adoption
  • Learn key automation programs you could be using
  • See real examples of B2B email campaigns that drove results