Best practice guide

The email welcome program

The email welcome program

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The welcome program is the most important campaign you can send to a prospective customer. Why? Welcome emails are a bit like going on a first date or turning up to a job interview: first impressions count and you or the other person in the equation will usually make a decision in seconds. Those who’ve just signed up to find out more about your brand are likely to do the same – but much more quickly.

Download this guide to get the dos & don'ts of successful welcome email campaigns:

  • Learn the elements you need to nail your first communication with new prospects
  • Discover a step-by-step approach to designing your welcome series
  • Get best practice tips to signpost your readers as they consume your content
  • Gain insight to the biggest pitfalls to avoid when setting up your welcome program