Best practice guide

How to personalize your marketing

How to personalize your marketing

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79% of customers will only consider brands that show they understand and care about them. But how do you show this? There’s a simple way to cut through the noise, and truly reach your customers. You can improve the effectiveness of your marketing by embracing personalization techniques at every level.

There are many tools out there to enrich communications and create personalized and contextual conversations that convert customers. Knowing how and why to use them all is just as important as knowing what they do.

In this best practice guide, we explore:

  • some of the longstanding myths around personalization
  • the definition of personalization and its true effectiveness
  • the different kinds of personalization, from dynamic content and segmentation to leveraging one-on-one channels 
  • what marketers need to look out for when considering their omnichannel marketing platforms.

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