Best practice guide

Improve the customer journey using transactional emails

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Marketers tend to categorize transactional emails as an automated administrative task. However, it's not unusual for transactional emails to produce up to six times more revenue than marketing emails.

If you don't give your automated, transactional emails the same level of care and attention that you give every other email template and campaign you produce, you're missing out.

Get this new best practice guide to learn more about the types of transactional emails you could be sending, why they're important, and how to make sure they're the best they can be.