Best practice guide

Engagement scoring: why it's for B2B and B2C

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If you could discover how engaged a customer is and calculate how close (or far away) they are from buying, then you’re better placed to know how to nurture or nudge them in the right direction.

In this guide you’ll learn about engagement scoring and:

  • Explore why engagement scoring has a place in both the B2B and B2C sectors
  • Learn how to get started on creating an engagement scoring system
  • Discover and be inspired by proven B2B and B2C engagement scoring templates
  • Gain insight on the most common pitfalls in engagement scoring