Best practice guide

A B2C guide to customer lifecycle marketing

A B2C guide to customer lifecycle marketing

Get the best practice guide

*
*
*
*
*

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

By submitting your information, dotdigital may contact you further if we have a legitimate interest to do so. You will be able to unsubscribe from all email communications at any time.

Consumers are demanding a first-rate customer experience from their favorite brands. So, marketers are looking for new ways to delight their customers; and it always comes down to delivering an offering that hits the right spot. We bet you’ve heard the mantra of sending the right message to the right person at the right time on the right channel – more than enough!

But what about the right data? 

Data drives the entire customer lifecycle: from discovery through to conversion and loyalty. And it’s the way marketers use data that constitutes the success of every campaign. 

In this guide, we’ll go through the entire customer journey and pinpoint where, when, and how you can use data to drive more memorable B2C customer experiences. 

  • Understand which data you should capture
  • Learn how to personalize your content with data
  • Discover ways data can drive your messaging
  • Use data to unlock your reach further than ever

 

 

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.