5 super-effective tactics to re-engage lapsed leads
Database decay is inevitable: every year you lose around 22.5% of your contacts. But it's important to make sure you're not only focusing on hooking new subscribers. Repeat customers spend 67% more than new ones, so you'd be missing a massive chance to bump up your profits of you did.
In this cheatsheet we've outlined five tactics you can adopt - either exclusively or together - to win-back customers before they're lost forever.
Ready to get started?
See dotdigital Engagement Cloud in action