B2B customer lifecycle automations
Discover the 12 key programs you need to automate every stage of the customer lifecycle
The ultimate guide to omnichannel marketing
Creating omnichannel experiences is easier than you think.
Email marketing design essentials
Navigate the pillars of awesome email design
Getting started with: SMS marketing
Generate a 98% engagement rate on the most effective marketing channel
Getting started with: Lead scoring for B2B
Set up a lead scoring model that works for your business.
Getting started with: Product recommendations
The ultimate starter pack
Getting started with... Email personalization
Everything you need to know before personalizing your email marketing
Back to basics: 10 segmentation hacks to boost your email marketing
Tailor your customers’ experiences in a more personalized way
Holiday marketing 101
Get noticed in the inbox and online
How to turn holiday shoppers into loyal customers
Prepare yourself for the busiest time of the year.
Back to basics: What is retargeting?
See how retargeting fits into your digital marketing strategy.
Back to basics: 4 ways to improve email marketing using your CRM