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Rise of the responsible marketer

Rise of the responsible marketer

New research-based report into the imperatives for taking a more customer-centric approach to marketing

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Segmentation: Finding the right strategy to boost your ROI

Segmentation: Finding the right strategy to boost your ROI

Building strong connections with your customers guarantees strong results

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Uncover revenue opportunities in plain sight with eRFM

Uncover revenue opportunities in plain sight with eRFM

Tap into purchase intent with eRFM

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Whitepaper: B2B moving to D2C

Whitepaper: B2B moving to D2C

A look at some of the key considerations that will help you plan for the future

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B2B customer lifecycle automations

B2B customer lifecycle automations

Discover the 12 key programs you need to automate every stage of the customer lifecycle

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The ultimate guide to omnichannel marketing

The ultimate guide to omnichannel marketing

Creating omnichannel experiences is easier than you think.

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Email marketing design essentials

Email marketing design essentials

Navigate the pillars of awesome email design

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Getting started with: SMS marketing

Getting started with: SMS marketing

Generate a 98% engagement rate on the most effective marketing channel

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Getting started with: Lead scoring for B2B

Getting started with: Lead scoring for B2B

Set up a lead scoring model that works for your business.

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Getting started with: Product recommendations

Getting started with: Product recommendations

The ultimate starter pack

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Restart & refine: How to create loyal customers

Restart & refine: How to create loyal customers

Turn a one-off shopper into a loyal customer

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Getting started with... Email personalization

Getting started with... Email personalization

Everything you need to know before personalizing your email marketing

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