How to put some life back into your tired newsletters

Newsletters are an essential part of every email marketing strategy. Their importance can’t be underestimated. They maintain consistent engagement while delivering valuable experiences for your audience.

Whether you’re a B2B, ecommerce, or NFP brand, your newsletter keeps readers connected to your brand.

Join our marketing experts in this dotlive as they guide you through how to bring your tired newsletters back to life. They’ll be discussing:

  • The difference between a newsletter and a promotional email
  • The benefits of sending newsletters
  • How to create engaging newsletters that drive conversions
  • What other brands are doing to consistently engage readers with newsletter content

Taking a close look at engaging examples, our panel of experts will give you the tools you need to refresh your newsletter campaigns.

If you have questions on the dotlive, please contact


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Dan Griffin Headshot

Dan Griffin

Head of Partnerships (Americas)


10:00 Gavin Laugenie, dotdigital Welcome and introduction 

10:05 Gavin Laugenie, dotdigital: How to create newsletters people want to read

10:20 Guest

10:40 Panel & Q&A

11:00 Presentations finish

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