Restart and refine - 5 channels for 2021

Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you're a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn't the right ‘fit’ for your brand. Get it right and you can reap the rewards of reaching and retaining your customers.

With so many marketing channels available it’s hard to know where to begin.

Have no fear!

In this dotlive, let our marketing experts guide you through the top 5 digital marketing channels out there, looking at examples should consider to keep you on the right track:

You’ll hear about:

  • SMS
  • Live chat
  • Email
  • Display adds
  • Push notifications


Learn how to engage with your audience at the right moment and on the right channel.

We’ll help you implement these tactics straight away.


If you have questions on the dotlive, please contact


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Clare Walker

Senior Account Manager at dotdigital

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Tanya Plaza

Head of Deliverability and ISP Relations at dotdigital

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Mark Lew

Product Trainer at dotdigital

Mark Lew


12:00 - Clare Walker, dotdigital: Welcome and introduction

12:05 - Clare Walker, dotdigital: Finding the right channel

12:25 – Tanya Plaza, dotdigital: How to maximize Email & Deliverability 

12:40 - Q&A with Final Thoughts

12:50 - Product Training session with Mark Lew, dotdigital

1:00 - Presentations finish

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