Smart Segments

Making sure your data is permissioned

How can you achieve more success with your sending program while focusing only on permissioned data? What are the downfalls of sending to recipients with a higher level of risk based on them not expecting the messages being sent to them?  Join dotdigital's Head of Deliverability ,Tanya Plaza along with Online Marketing Executive, Robert Yula for this session where they will dive into how you can:

  • Learn how to segment in a way that maximizes KPI’s!

  • Use premissioned data to achieve more successful campaigns
  • Avoid sending messages to recipients with high risk levels 

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Robert Yula, dotdigital

Online Marketing Executive

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Tanya Plaza, dotdigital

Head of Deliverability

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