Marketing Predictions for 2020

We’ve all got through the January blues but how much have you recently thought about your 2020 marketing campaigns?

In this dotlive, it’s your chance to forward think and plan the year ahead! We’ll get you thinking about your long-term and short-term marketing goals and look at the digital marketing trends that will take center stage in 2020. This means being aware of the next big thing, the latest advancements, and all the predicted trends that are sure to be big over the next 12 months.

We’ll uncover

  • Predicted trends you must action now for the year
  • Maintaining engagement with your customer throughout the year
  • Channels and technology that are available and we should be using
  • Important dates in the calendar that affect your customers
  • dotdigital Roadmap for 2020

Join us at this seminar as top marketing experts from the industry help you smash your campaigns. There will also a Q&A session at the end of the event.

We look forward to seeing you on the 29th January!

View full agenda


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Hear from these industry experts

Gavin Laugenie

Head of Strategy & Insight, dotdigital

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An expert in the email marketing industry with over 12 years’ experience, Gavin works with brands to solve complex marketing and technology problems. Leading the problem-solving charge, helping to connect the dots between the needs, wants and desires of the customer and their marketing goals.

Kate Barrett

Director, eFocus Marketing

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Kate Barrett is the founder of eFocus Marketing – a specialist email marketing agency providing consultancy, management and training services to companies around the world.

Juliette Aiken, dotdigital

Head of Product Marketing


Juliette is a product marketer through and through, the intersection between product, marketing, and sales being her favourite place to be. Juliette started her career client-side for a leading global ecommerce platform where she led site trading initiatives spanning UX and behavioral targeting practices, and has since gained experience building successful product marketing teams from scratch, both at start-ups as well as established businesses. At dotdigital, her team synthesizes the voice of the customer and helps thousands of talented marketers get the most from Engagement Cloud every day.


08.45am Registration with Breakfast bites, tea coffee

09.15am Gavin Laugenie, dotdigital: Introduction and welcome

09.25am Gavin Laugenie, dotdigital: Key marketing dates for the diary

09:45am Kate Barrett, eFocus Marketing: Top 5 Predictions for 2020

10:15am Juliette Aiken, dotdigital: 2020 dotdigital Roadmap

10:25am Panel Q&A

10:35am Presentations finish, stay for networking

10:45am Close

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