The power of segmentation
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- 31 May 2019, 15:00-16:00 GMT
As a busy marketer, you either have too much data or not enough, but one thing all marketers have in common is the need for actionable insights to make data-driven marketing decisions. A "one-size-fits-all" approach no longer works. Instead, you need understand your customer base and develop clear, strategic methods to reaching your audience.
Join our senior trainer, David Pyle, as he shows you how to work smarter using segmentation to its full extent. Let us help you get the right message to the right person, every time.
During this webinar, you'll be shown how to:
- Create intelligent segments easily using our segment templates & builder
- Boost conversions by sending the right content to the right person
- Segment by behavior, order history, CRM data, and more
- Use segments to target customers beyond email