For most businesses Christmas is the busiest time of the year. You’ve spent months refining your customer experience. Every interaction has been optimized to convert and boost sales. But, what happens when it’s all over?
As well as looking back at the top marketing moments from 2019, this dotlive we’ll dive into tactics to retain your customers following the holiday season.
We’ll dive into:
Examples of key marketing campaigns customers loved
Tools that have helped us with our marketing campaigns, we just can't get enough of
Look at personalised experiences that keep customers merry all year round
What’s coming for 2020, the best methods to making campaigns easier and targeted
What the data tells us about customer behaviour and what you should do next
Get top advise from marketing experts
We can’t wait to see you there marketers! This is a dotlive not to be missed.
An expert in the email marketing industry with over 12 years’ experience, Gavin works with brands to solve complex marketing and technology problems. Leading the problem-solving charge, helping to connect the dots between the needs, wants and desires of the customer and their marketing goals.
Senior Product Manager, dotdigital
Over a decade's experience in product and engineering leadership, Ian has worked on products across marketing technology, ecommerce, and integration. Today he looks after the commerce intelligence and AI feature set within dotdigital's Engagement Cloud.
Product Data Scientist, dotdigital
Once a particle physicist working at CERN, Sam is now a product data scientist specialising in machine learning, AI, and data analysis. Developing personalised and predictive product recommendations as well as other e-commerce tools to model customer behavior and engagement, with the goal of allowing you to get the most out of your data.
General Manager, Nosto UK
James has been working in ecommerce for the last 6 years, getting his start with smaller businesses helping them to get marketing channels and paid campaigns optimised within a tight budget. For the last 4 he's been at Nosto helping retailers fine tune and optimise there personalisation setup's through the Nosto platform.
See for yourself
Here's a collection of photos from our most recent events
08.45amRegistration with Breakfast bites, tea coffee
09.15amIntroduction and welcomefrom Gavin Laugenie, dotdigital
09.25am Gavin Laugenie, dotdigital: We made it! 2019
09:45am Sam Crawley & Ian Pollard, dotdigital: Black Friday... Behind the Numbers
10:15am James White, Nosto: Riding the "peak" wave into 2020 and beyond
10:35am Gavin Laugenie, dotdigital: Final thoughts with 2020 predictions