dotlive

Wrap up, what’s next?

For most businesses Christmas is the busiest time of the year. You’ve spent months refining your customer experience. Every interaction has been optimized to convert and boost sales. But, what happens when it’s all over?

As well as looking back at the top marketing moments from 2019, this dotlive we’ll dive into tactics to retain your customers following the holiday season.

We’ll dive into:

  • Examples of key marketing campaigns customers loved
  • Tools that have helped us with our marketing campaigns, we just can't get enough of
  • Look at personalised experiences that keep customers merry all year round 
  • What’s coming for 2020, the best methods to making campaigns easier and targeted
  • What the data tells us about customer behaviour and what you should do next
  • Get top advise from marketing experts

We can’t wait to see you there marketers! This is a dotlive not to be missed.

 

For more information, please contact joanna.crompton@dotdigital.com

View full agenda

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Speakers

Hear from these industry experts

Gavin Laugenie

Head of Strategy & Insight, dotdigital

Gavin L Summit Bw 520X324

An expert in the email marketing industry with over 12 years’ experience, Gavin works with brands to solve complex marketing and technology problems. Leading the problem-solving charge, helping to connect the dots between the needs, wants and desires of the customer and their marketing goals.

Ian Pollard

Senior Product Manager, dotdigital

Ian Pollard

Over a decade's experience in product and engineering leadership, Ian has worked on products across marketing technology, ecommerce, and integration. Today he looks after the commerce intelligence and AI feature set within dotdigital's Engagement Cloud.

Sam Crawley

Product Data Scientist, dotdigital

Sam Crawley

Once a particle physicist working at CERN, Sam is now a product data scientist specialising in machine learning, AI, and data analysis. Developing personalised and predictive product recommendations as well as other e-commerce tools to model customer behavior and engagement, with the goal of allowing you to get the most out of your data.

James White

General Manager, Nosto UK

James White

James has been working in ecommerce for the last 6 years, getting his start with smaller businesses helping them to get marketing channels and paid campaigns optimised within a tight budget. For the last 4 he's been at Nosto helping retailers fine tune and optimise there personalisation setup's through the Nosto platform.

Agenda

08.45am Registration with Breakfast bites, tea coffee

09.15am Introduction and welcome from Gavin Laugenie, dotdigital

09.25am Gavin Laugenie, dotdigital: We made it! 2019

09:45am Sam Crawley & Ian Pollard, dotdigital: Black Friday... Behind the Numbers

10:05am Break

10:15am James White, Nosto: Riding the "peak" wave into 2020 and beyond 

10:35am Gavin Laugenie, dotdigital: Final thoughts with 2020 predictions

10:45am Panel Q&A

11:00am Presentations finish

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