Lifecycle marketing: everything B2C marketers need to know

UK | B2C | Lifecycle marketing | 24th July

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  • Jul 24, 2019 8:45 AM - 11:15 AM GMT
  • 1 London Bridge, SE1 9BG
  • Hosted by: dotdigital

Lifecycle marketing is essential in the world of B2C marketing. If you do it right, it’ll be invaluable to your business. No matter your price, no matter your delivery, superior customer experiences are the difference that keep customers loyal – so it’s essential to make sure every engagement is innovative and exciting.

Join us as we reveal the must-have programs you need to implement your lifecycle marketing strategy. During this dotlive, we’ll be taking you through every step of the journey. We’ll hear from a guest speaker from TM Lewin’s award-winning marketing team, looking at the key programs they’re using to drive results and boost sales. And, don’t miss your chance to hear about some of the exciting new developments to the Engagement Cloud platform.

Click here for Lifecycle marketing: everything B2B marketers need to know | 18th July 2019



Clare Walker, Account Manager, dotdigital

Jemma Edie, Senior CRM Manager, T.M.Lewin


Tom Bee,  Senior CRM Executive, T.M.Lewin


Juliette Aiken, Product Marketing Manager, dotdigital 


Daniel Agasee, Senior Trainer, dotdigital

08.45am Registration with Breakfast bites, tea coffee

09.15am Introduction and welcome with Clare Walker, dotdigital

09.25am Clare Walker, dotdigital Welcome into the world of nurturing programmes

09:45am Jemma Edie & Tom Bee, T.M.Lewin Tailoring for Success T.M.Lewin’s Automation Journey

10:05am Juliette Aiken, dotdigital Roadmap of the Engagement Cloud platform

10:20am Q&A


10:35am Optional 20-minute platform workshop with our dotdigital trainer, Andrew Baggs or stay to network with your peers over a tea or coffee

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