For a long time, we’ve been hearing about the importance of delivering a seamless experience to customers. But what does that mean?
Creating immersive customer experiences is not as hard as it sounds! With email marketing at your core, it’s time to discover the channels out there that perfectly compliment what you’re already doing.
During this dotlive we’ll be taking you on the perfect customer journey. From basic landing pages, to more advanced SMS and push, leveraging additional channels for specific messaging can significantly improve customer engagement and retention as well as boost your results/ROI.
Join us as we discover what’s possible when we look beyond traditional email marketing.
Learn how brands like yours use Engagement Cloud to drive results
08.45amRegistration with Breakfast bites, tea coffee
09.15amIntroduction and welcome withGavin Laugenie, dotdigital
09.25amGavin Laugenie, dotdigitalBeyond the basics
09:45am Michael Duxbury, dotdigital Winning customers with a post-email-only marketing strategy
How do you move beyond email marketing? What channels should you start with? And what should you hope to achieve? We'll explore how you can use alternative channels to reach customers that can otherwise be hard to engage, from identifying who you should be speaking to, how you can be relevant to them, and how you know it's working.
10:05am Amber Robertson, dotdigital Beyond SMS: Exploring what's next in mobile messaging
Mobile messaging is a world that’s about to get a lot more exciting. RCS (Rich Communication Services), often referred to as SMS 2.0, has just launched in the UK thanks to a push from Google and it looks set dramatically change the way marketers engage with customers via their phone. We’ll take a look at what you need to know about SMS and RCS marketing and other mobile channels like WhatsApp.
10:45amOptional 20-minute platform workshop with ourdotdigital trainer, Winnie Drew or stay to network with your peers over a tea or coffee.