Lifecycle marketing: everything B2B marketers need to know

UK | B2B | Lifecycle marketing | 18th July

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  • Jul 18, 2019 8:45 AM - 11:15 AM GMT
  • 1 London Bridge, SE1 9BG
  • Hosted by: dotdigital

Lifecyle marketing is an essential part of marketing to the modern B2B customer. By taking customers on an automated journey you can improve their experience, drive engagements and bolster retention. And, as a B2B business, retention is vital. The better your customer’s experience, the more likely they’ll be to recommend you to their peers and colleagues.

Join us for this dotlive event as we look at how dotdigital’s marketing team use Engagement Cloud to engage B2B customers, we’ll show you the key automation programs you need to implement your lifecycle marketing strategy.

It doesn’t stop there. During this dotlive we’ll be giving you an exclusive peak into some of the upcoming advances to the Engagement Cloud platform, and offering you a free training session.

Click here for Lifecycle marketing: everything B2C marketers need to know | 24th July 2019



Gavin Laugenie, Head of Strategy & Insight, dotdigital


Mark Jervis, Marketing Director, dotdigital


Juliette Aiken, Product Marketing Manager, dotdigital 


Andrew Baggs, Platform Trainer, dotdigital

08.45am Registration with Breakfast bites, tea coffee

09.15am Introduction and welcome with Gavin Laugenie, dotdigital

09.25am Gavin Laugenie, dotdigital Welcome into the world of nurturing programmes

09:45am Mark Jervis, dotdigital 5 life cycle programmes to improve your marketing

10:15am Juliette Aiken, dotdigital Roadmap of the Engagement Cloud platform

10:30am Q&A

10:45am Optional 20-minute platform workshop with our dotdigital trainer, Andrew Baggs or stay to network with your peers over a tea or coffee.

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