Medical and health

VetShopMax

VetShopMax

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The background

Established in 1999, VetShopMax has been helping pet parents with pet supplies and medication at incredibly low prices. Founded by Dr. Mark Perissinotto, a veterinary surgeon with more than 25 years of experience, VetShopMax is backed by assured product reliability, quick delivery, and great customer service.

Challenge

VetShopMax realised it was losing potential revenue by not targeting the right customers at the right time with the right product. The team needed to adopt more advanced segmentation practices and implement a cart recovery program for customers that had abandoned their products online.

Solution

VetShopMax used dotdigital for automated customer engagement programs such as a welcome series, abandoned cart notifications, and birthday email campaigns. A key feature of dotdigital's solution is the Magento connector. This allowed for a near-real-time sync of all our customers, subscribers’ data, and their transactions.This data is leveraged when building automation rules that help us target the required customer segments, without the need for any exporting and importing.”