Team GB's winning content brought fans closer to the athletes at the 2018 Winter Olympic Games
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Team GB is a brand that resonates with us all. Its remit is to prepare and lead the nation’s finest competitors at the summer, winter and youth Olympic Games. Inspiring fans during the 2018 winter Olympic Games in PyeongChang, South Korea, was a top priority.
Team GB wanted to ensure it had the professional assets to deliver an inspirational email program. It also had a particular need for additional resource on the ground to cover marketing activities, owing to the time difference between the UK and South Korea.
dotdigital provided support and expertise to enhance Team GB's email campaigns and make the fan experience an unforgettable one.