Charity and not for profit

Using Engagement Cloud for Microsoft Dynamics CRM to drive meaningful engagements

Royal Aeronautical Society

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The background

The Royal Aeronautical Society (RAeS) is the world’s only professional body dedicated to the aerospace community. Together with Trillium, digital transformation experts, dotdigital have helped deliver better customer experiences to RAeS members through the right combination of strategy, digital, and CRM expertise.

Challenge

The RAeS has a vast amount of data at its fingertips: 24,000 members, 400 events per year, and almost 300 corporate partners. The society’s business model relies heavily on membership revenue, so delivering targeted content and relevant communications that inspire members to renew is key.

Solution

The RAeS liaised with dotdigital partner Trillium to implement Engagement Cloud for Microsoft Dynamics CRM, along with an integrated preference center. The integration empowers the RAeS with faster, smarter marketing tools.