Medical and health

NHS reduces missed appointments with SMS

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The background

NHS Blood and Transplant (NHSBT) are responsible for maintaining blood stocks across all blood groups, especially those in greatest demand throughout the UK


To maintain levels, NHSBT must attract 200,000 new donors each year to replace those who are no longer able to donate. NHSBT was looking to find a more cost effective and uncomplicated approach to the way in which communication can be made with existing or potential donors


COMAPI and dotdigital provided a dependable SMS platform that made the user journey smoother for new donors, helped reduce missed appointments by 25%, and brought about other solutions that helped NHSBT meet their goas. Click to download the case study to read how we did it.

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