Leisure travel and sport

Boosting conversions with Facebook Audiences

Icelolly

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Founded in 2005, icelolly.com is the UK's fastest growing holiday comparison website. Customers can compare and save on millions of package holidays, cruises, flights and car rentals from leading UK travel companies.

The Aim

To re-target engaged email subscribers who had stated their preferences using the Facebook Extension into its business-as-usual marketing programs in Engagement Cloud.

The Solution

Using Engagement Cloud, icelolly.com has been able to push data from one channel to another and achieve an omnichannel approach to marketing.

The Result

icelolly.com generated a 17% conversion rate from Facebook.