Leisure travel and sport

Boosting conversions with Facebook Audiences


Get the case study


We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy and we’ll never send them to other companies for marketing purposes. dotdigital may contact you further if we have a legitimate interest to do so, but you can unsubscribe from our email communications at any time.

Founded in 2005, icelolly.com is the UK's fastest growing holiday comparison website. Customers can compare and save on millions of package holidays, cruises, flights and car rentals from leading UK travel companies.

The Aim

To re-target engaged email subscribers who had stated their preferences using the Facebook Extension into its business-as-usual marketing programs in Engagement Cloud.

The Solution

Using Engagement Cloud, icelolly.com has been able to push data from one channel to another and achieve an omnichannel approach to marketing.

The Result

icelolly.com generated a 17% conversion rate from Facebook.