Boosting conversions with Facebook Audiences
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Founded in 2005, icelolly.com is the UK's fastest growing holiday comparison website. Customers can compare and save on millions of package holidays, cruises, flights and car rentals from leading UK travel companies.
To re-target engaged email subscribers who had stated their preferences using the Facebook Extension into its business-as-usual marketing programs in Engagement Cloud.
Using Engagement Cloud, icelolly.com has been able to push data from one channel to another and achieve an omnichannel approach to marketing.
icelolly.com generated a 17% conversion rate from Facebook.