Accolade Wines sees exponential growth in revenue
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Accolade Wines is the number one wine company in Australia and the UK by volume, and the fifth largest wine company in the world. Since treading their first grapes in 1853, they've been drawing on a proud heritage as one of the first wineries established in Australia.
Following their merger, Accolade Wines and Fine Wine Partners needed to change their service systems in response to both the growth of their customer base and the shifting marketplace.
Since May 2017, Accolade Wines has been using dotdigital as their customer engagement technology provider; using the Engagement Cloud. “dotdigital’s platform is easy to learn and use, saving the trouble of having individual, manually-operated backend system“. Accolade Wines has implemented SMS as part of a bigger campaign, and it’s proven very effective.