Accolade Wines sees exponential growth in revenue

Accolade Wines

Download or watch the case study

*
*
*
*
*

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy and we’ll never send them to other companies for marketing purposes. dotdigital may contact you further if we have a legitimate interest to do so, but you can unsubscribe from our email communications at any time.

The background

Accolade Wines is the number one wine company in Australia and the UK by volume, and the fifth largest wine company in the world. Since treading their first grapes in 1853, they've been drawing on a proud heritage as one of the first wineries established in Australia.

 

Challenge

Following their merger, Accolade Wines and Fine Wine Partners needed to change their service systems in response to both the growth of their customer base and the shifting marketplace.

Solution

Since May 2017, Accolade Wines has been using dotdigital as their customer engagement technology provider; using the Engagement Cloud. “dotdigital’s platform is easy to learn and use, saving the trouble of having individual, manually-operated backend system“. Accolade Wines has implemented SMS as part of a bigger campaign, and it’s proven very effective.